From a few decisive letterforms to an original family. Entasis Custom Type turns your agency or brand brief into a typographic system with a defined scope, timeline and rights.
A distinctive brand voice, built on a proven type system.
For agencies with a defined identity direction and a production deadline. We adapt Airegin or Arquivolta around the few letterforms that make a brand recognisable.
Redraw key glyphs such as a, g, R and & to align the typeface with the identity.
Adjust selected weights or condensation within the agreed scope.
Deliver renamed brand files, for example BrandName-Sans.otf, with an expanded corporate licence defined for the named client.
Ideal for: a rebrand, a distinctive logotype-to-type relationship, or a brand-owned typographic name. Proprietary naming does not imply exclusive ownership of the underlying retail design.
Make the system work across languages, products and interfaces.
For teams that need the typeface to meet a technical brief as precisely as a visual one. We define the required repertoire, platforms and performance targets before drawing.
Extend language coverage or add scripts, subject to a reviewed linguistic brief.
Integrate proprietary icons or symbols with agreed Unicode/PUA mappings and OpenType features.
Optimise hinting for specified UI environments or adjust variable axes around product requirements.
Ideal for: international brand rollouts, product design systems and interfaces with specific technical constraints. The quote identifies scripts, styles, testing environments and deliverables.
A typeface designed from the first stroke around your institution.
For global brands, museums, publishers and wayfinding systems whose typography must be part of their long-term identity. We design an original family from an agreed strategic and visual brief.
Research, concept, drawing and development of an original typographic system.
A family structure, character repertoire and production formats defined for real applications.
Total or time-limited exclusivity and any transfer of rights expressly negotiated in the agreement.
Ideal for: an identity with a long horizon. Exclusivity, ownership, territories, support and future extensions are defined before the project starts.
Share the brand context, your current type system, the glyphs or scripts you need and your target date. I will respond with the appropriate level and a concrete scope.
Guillermo Gil Founder & Type Director, EntasisType
Indicative timelines begin after the brief, scope and schedule are approved. Starting fees exclude VAT. Your proposal defines review rounds, styles, coverage, licensing and deliverables. Modifications and renaming are carried out by EntasisType under a custom agreement; the retail licence does not authorise clients to modify fonts.